Category Archives: Web media
Here is a quick animation I made to help people understand what this product does.
Some more of my work below…
A video I created about how to refinish a deck.
I recently started helping to develop a YouTube channel that has been around since 2010. I joined the team that creates content for the channel, and have been sharing some of my ideas to improve our efforts. One of the things we started to do right away was create an editorial calendar with the goal of publishing one video per week.
It’s no secret that publishing regularly will help the performance of a channel. This is one of the first, and most frequently appearing pieces of advice I have encountered while studying up on YouTube. What I did find surprising, however, is that our publishing frequency appears to be helping our overall views in a very specific way.
Video views via YouTube’s suggested video feature have risen dramatically. It almost seems like YouTube is rewarding us for publishing frequently by recommending content from our channel. And it’s not just the fresh content that is getting recommended. Videos that are over a year old, and that have almost never been viewed as a YouTube suggested video before, are suddenly getting tons of views this way.
There are lots of theories on the web about how to optimize your channel for YouTube’s algorithms. I’ve read many of them, but I have yet to see where anyone else attributes publishing frequency to how often your videos get suggested. Based on the dates that this sudden rise of views occurred, I can’t think of anything else that would have caused it.
If you are trying to build views on a YouTube channel, then I’m sure you already know to publish on frequent, regular intervals. But if you’re not doing it yet, make it a priority, and keep an eye on your YouTube Analytics. I’d be willing to bet the traffic from YouTube suggested videos gets a nice bump.
For all kinds of other tips straight from YouTube, download the Creator Playbook at http://www.youtube.com/yt/creators/playbook.html.
(Click the ad to replay)
This is my first attempt at creating a display ad using Adobe Edge Preview. I am trying to work up to creating fully interactive online advertising featuring web video. It will be a bit of a learning process, but I will share the results here on my blog. So far I am pleased with what I was able to accomplish with the software considering that it is still in pre-release beta form. Now that I have the basics down, I will try to create even more complicated projects. Wish me luck!
I just completed a web production class at UW-Stout. One of the projects was to build a narrative web site, which you can see here. One warning though, a modern browser with HTML5 capabilities must be used. Internet Explorer will NOT display the site correctly! Current versions of Firefox, Chrome, and Safari work fine with best results in the latter two. Continue reading
Here is a look behind the scenes of the photo shoot from my last photography class at UW Stout. This timelapse video was recorded with my Samsung Galaxy Nexus phone. I uploaded the video directly from my phone to You Tube. Then the music and dissolves were added with the built in video editor at youtube.com/editor.
It has been nearly a month since my last post, so here is an update. Most of my efforts lately have been going into my coursework in the UW-Stout MS-ICT program. Basically I have either been shooting video for the Web, or researching different methods of distributing video on the Web.
I will be posting some more video work on the blog very soon. I am in the process of finishing up a commercial campaign project for a video production class. Shooting for the project was a lot of fun. I got to use a new piece of equipment that the university recently purchased, a three foot slider. It looks similar to this one on Amazon.com. In my opinion putting a HDSLR on a slider is a recipe for beautiful footage. I’m looking forward to the post-production.
Last week I finished a research paper on HTML5, and the transition away from plugins for Web video. The e-book Dive Into HTML5 proved to be an extremely valuable resource. It covers everything from browser support for the HTML5 video tag, to supported codecs, and falling back on Flash in older browsers.
Like a lot of other people, I have struggled to make Facebook work for me as a career building tool. Facebook is a huge social network, and it would be nice to take advantage of the size for professional networking. There just doesn’t seem to be any good way to do it. Many people have created fan pages as a way to lead a double life on Facebook, saving their public interactions for their page rather than their profile. I too tried that. The problem is that nobody ever sees my page. Even if you clicked the link on my blog, you had to log in to Facebook before you could see the page. Then you can click “Like” or maybe comment on a post, and that’s pretty much the end of it.
Google+ is still pretty new, and still kind of empty compared to Facebook or Twitter, but it has a lot of potential. G+ lets people interact with me personally, rather than a page about me. The interactions can be public, shared with a limited group, or private. All I wanted to do on Facebook was share stuff like links and photos quickly, and let other people share with me too. With a little more development, I think Google+ could replace my Facebook page, Twitter stream, and You Tube channel. All it needs is users.
Since my Facebook fan page really never had users, I don’t see the point in keeping it. It’s gone. As long as my friends are using Facebook, I will keep using my profile, but the fan page was useless. For public or professional networking, I will start over with Google+. In fact, I kind of hope this is the beginning of the end for fan pages, and the senseless over use of the “Like” button in advertising.