Monthly Archives: February 2012
Content Marketing with multimedia is the main focus of my studies at UW-Stout, though I rarely call it “Content Marketing.”
Here is a video by Gary Vaynerchuk about how companies are publishing content to earn brand equity with consumers. He makes the point that people have incredibly short attention spans online, so the content better be good. That is exactly why I believe so strongly that brands should publish multimedia online. People rarely stop to read more than a headline, but a photograph can be captivating, and a video is effortless for the viewer.
I recommend watching the video. Gary comes on a little strong, but he will get your brain tingling with ideas. His book Crush It! is good for that too.
Here are some images I took this morning while taking the dog for a walk. Continue reading
This is a timelapse video I created with my Samsung Galaxy Nexus phone. Continue reading
These photos were taken for the second assignment in my Fashion and Glamour Photography course at UW-Stout. The assignment was a series of three fashion photography-style images shot with ambient light only. To get the images, I used light from a South facing window on a sunny day. I simply hung a white bed sheet over the window to diffuse the light, and make a nice background. Then I bounced some of the light back on to the model with a reflector. A white background might seem like an odd choice for a white wedding dress, but I actually thought it gave the photos a nice look. I made sure that the details on the dress were still visible, but let the edges bleed into the background for a bright, pure white look. Overall I think they turned out pretty nice considering the only light source used was one window.
These images are of a man who collects and restores antique outboard boat motors. The series is a result of my first assignment in my photography course at UW-Stout this semester. Continue reading